Your LinkedIn profile, marked up and rewritten.

We read your profile the way a stranger does, list what is wrong in order of how much it matters, and write the replacement text for you to paste in.

Start your audit Compare the two audits

A short fix list, with the full diagnostic behind it
Every rewrite ready to paste
We never ask for your password

A real one. This is Deepak's own profile as it stood on 24 Aug 2026. The audit found 11 things, 4 of them critical. Five weeks after the fixes went in, weekly search appearances had gone from 9 to 52. He had also started posting again in that time.

Two audits. Pick the one that fits.

The profile audit and the rewrites are the same in both. Essentials stops at what a visitor can see. Professional also reads your own LinkedIn data, which is the only place your post reach, your audience and your network are recorded.

The lighter one

Essentials Audit

For when the profile itself is the problem, you post rarely, and you would rather not export anything.

Answers: What is wrong with my profile, and in what order?
What should it say instead?
What do I fix first?
Reads: Your profile and public activity, as a visitor sees them
You get: A short list of what to fix, every rewrite ready to paste, and the full diagnostic behind it
You send: Your profile link. The questionnaire and CV are optional.
Your time: One minute. The optional questionnaire adds 15 to 20.

The full one

Professional Audit

For when you post, or are about to, and want to know what is working and who is reading.

Answers: Everything Essentials answers, and four more:
Which of my posts reached people, and which did not?
Who is actually reading me, and are they the people I want?
What is my network made of, and who in it should I be talking to?
Where do my numbers stand today, so I can measure again later?
Reads: Everything in Essentials, plus 12 months of your post performance, your audience breakdown and your connections
You get: Everything in Essentials, plus four data sections: baseline, post performance, audience and network
You send: Your profile link and four files from LinkedIn. The questionnaire and CV are optional.
Your time: About 10 minutes for the files, plus up to a day while LinkedIn prepares one of them. The optional questionnaire adds 15 to 20.

What Professional adds.

Four parts of the report, each answering a question your profile page cannot. Switch to see what each audit needs from you.

Section of the report	Essentials13 sections	Professional16 sections
Where they differFour parts of the report can only be written from your own LinkedIn data. No visitor to your profile can see any of it, and neither can we unless you send it.
	Not included	Included
Followers, connections, profile viewers, search appearances and post impressions	Not included	Included
Twelve-month totals: impressions, members reached, engagements, new followers	Not included	Included
One figure singled out as worth pausing on, with the reason	Not included	Included
A fixed schema, so the same reading can be repeated later and compared	Not included	Included
	Public figures only	Included
Posting frequency and gaps across your last 30 posts or 12 months, whichever is smaller	Included	Included
Format mix: text, image, video, document, repost	Included	Included
Topic mix, sorted into themes named from your own posts	Included	Included
The archive test: could a stranger reading your last ten posts say what you do?	Included	Included
Visible reactions, comments and reposts per post, with the strongest and weakest explained	Included	Included
Commenting pattern: how often, on whose posts, and whether you reply on your own	Included	Included
Impressions and engagements per post for 12 months, matched to the post text	Not included	Included
The daily impressions and engagement trend	Not included	Included
The follower growth curve, set against your posting activity	Not included	Included
Which formats and topics earn reach, not only which were posted	Not included	Included
Your full history of posts, comments and reposts, not only what the feed still shows	Not included	Included
	Not included	Included
Location, seniority, industry, company size and job title of your followers	Not included	Included
The same breakdown for the people who saw your posts	Not included	Included
Both measured against the person you want to reach	Not included	Included
What the gap means for your goal	Not included	Included
	Not included	Included
When the network was built, by year	Not included	Included
Composition by job title and company	Not included	Included
The share that matches the role of the person you want to reach	Not included	Included
A named shortlist of up to 20 existing connections worth engaging	Not included	Included
Invitations sent against received, and how many carried a note	Not included	Included
The same in bothThe profile audit, the ranked findings and every rewrite. Open a row for the detail.
	Included	Included
The date of the reading and which audit was run	Included	Included
Every source actually read, listed	Included	Included
Every source that was missing, hidden or failed, with the reason	Included	Included
Whether the audit ran against your stated aim or an inferred one	Included	Included
	Included	Included
Every finding ranked as Critical, Significant or Worth fixing	Included	Included
No more than four Critical findings, so the priority is real	Included	Included
A list of what is already right and should be left alone	Included	Included
A short diagnosis of the pattern behind the findings	Included	Included
	Included	Included
Profile photo assessed, with a brief for a replacement if one is needed	Included	Included
Cover image assessed, with a written brief: size, safe area and the line it should carry	Included	Included
Name field, verification badge, custom URL, location and contact info checked	Included	Included
	Included	Included
Current headline assessed against the 220-character limit	Included	Included
Three or four replacement options, each labelled by what it is for	Included	Included
One recommended, with the trade-off against the runner-up	Included	Included
	Included	Included
Current section assessed: opening lines, structure, and claims against proof	Included	Included
A full replacement draft within the 2,600-character limit, ready to paste	Included	Included
Notes explaining each choice in the draft	Included	Included
	Included	Included
What is there now, card by card, and what is missing	Included	Included
Recommended cards in order, with what each is for	Included	Included
A title and description written for each card	Included	Included
	Included	Included
Every entry checked for missing descriptions, overlapping dates and roles wrongly shown as current	Included	Included
Rewritten descriptions for up to five priority roles	Included	Included
Options and a recommendation wherever the decision is yours	Included	Included
Education, certifications, languages and other sections checked for gaps	Included	Included
A cross-check against your CV, if you send one	Included	Included
	Included	Included
Current skills measured against your positioning	Included	Included
A recommended list in order, including the top skills to pin	Included	Included
A low-effort way to build endorsements	Included	Included
	Included	Included
Count received and given, and what the gap costs	Included	Included
Who to ask, across four kinds of relationship	Included	Included
A request message written per person	Included	Included
A structure for the recommendations you should give first	Included	Included
	Included	Included
Services list measured against your positioning, with a replacement set	Included	Included
"Open to" status, public visibility and the main profile button reviewed	Included	Included
A short list of settings to check yourself where we cannot see them	Included	Included
	Included	Included
First pass: everything you can paste in one sitting	Included	Included
Second pass: what needs a decision or an asset from you	Included	Included
Third pass: what needs other people	Included	Included
	Included	Included
All rewritten copy collected, each block with a copy button	Included	Included
A list of everything still needed from you	Included	Included
	Included	Included
An interactive HTML report	Included	Included
A PDF of the same report	Included	Included

What we need from you	Essentials1 required	Professional5 required
	Required	Required
Open your profile and copy the address from the browser bar. It looks like linkedin.com/in/your-name. We read your profile and recent activity the way any logged-in visitor would. You will see one profile view from Deepak Ravtani. Nothing on your account is changed.
	Optional	Optional
A Word file you can download from this page. It asks what you want LinkedIn to do for you, who you want to reach and how you sound. It is optional, and it changes the audit more than anything else you send. Without it, we audit your profile against what it appears to be aiming for. With it, we audit against what you actually want, and the rewrites are written for your goal and in your voice.
	Optional	Optional
Any format. We use it to spot roles, dates and results that are on your CV but missing from your profile.
	Not needed	Required
LinkedIn lets you download a copy of your own data. It is the only complete record of your posts, comments, skills and connections. On a computer, click Me (your photo, top right), then Settings & Privacy. Open Data privacy, then Get a copy of your data. Choose the first option, the larger data archive, and click Request archive. LinkedIn may ask for your password. LinkedIn emails you twice. The first email arrives in about 10 minutes with a partial file. Wait for the second email, usually within 24 hours. Its file name starts with Complete. Download it within 72 hours, before the link expires, and unzip it. Make a new folder. Copy in only the files listed below. Zip that folder and upload it. Some file names end in a number, for example Shares_123456.csv. That is normal. If a file is not in your export, LinkedIn left it out because that part of your profile is empty. Send what is there. Core files Send all you have Profile.csv Positions.csv Education.csv Skills.csv Endorsement_Received_Info.csv Recommendations_Received.csv Recommendations_Given.csv Shares.csv Comments.csv Connections.csv Useful files Send if present Rich_Media.csv InstantReposts.csv Invitations.csv Endorsement_Given_Info.csv Member_Follows.csv Company Follows.csv Languages.csv Services Marketplace / Providers.csv Certifications.csv Projects.csv Courses.csv Honors.csv Publications.csv Volunteering.csv Articles (folder) Never send these Private messages.csv Verifications (folder) Registration.csv PhoneNumbers.csv Whatsapp Phone Numbers.csv Email Addresses.csv Ad_Targeting.csv Jobs (folder) Please do not send the whole zip. It contains your private messages, your phone number and identity details. We do not need them and do not want to hold them. The upload form checks for these files and stops if it finds one.
	Not needed	Required
The data export shows what you posted. This file shows how it performed: impressions, engagement, follower growth and who your audience is. On a computer, open your profile and scroll to the Analytics box. Click Show all. Click Post impressions. Change the date range to Past 365 days. Click Export, top right. An Excel file downloads. Its name starts with AggregateAnalytics. Send the file as it is. Please do not open and re-save it.
	Not needed	Required
Two numbers are not in any export: how many people viewed your profile and how often you appeared in search. Open your profile, find the Analytics box and click Show all. You will see four tiles: post impressions, total followers, profile viewers and search appearances. Take one screenshot showing all four tiles, including the small grey text under each number. That text states the period, and we need it.
	Not needed	Required
A dated copy of your profile exactly as it stood when the audit began. On a computer, open your profile. Under your headline, click Resources. On some accounts the button is labelled More. Click Save to PDF. The file downloads straight away.
Your time, in total	About 20 minutes	About 30 minutes, plus the wait

The questionnaire is optional. Fill it in anyway.

Without it, we audit your profile against what it appears to be aiming for. With it, we audit against what you actually want, and the rewrites are written for your goal and in your voice.

22 questions, 8 of them tick boxes, each with an example of the kind of answer we are looking for. Skip anything you would rather not answer.

Download the Word file
Fill it in and save it
Upload it in the form further down, or attach it to your email

Download the questionnaire Word file, 16 KB

How it works.

You chooseEssentials or Professional. The compare table shows exactly what differs.
You sendUpload everything in the form on this page, or email it. For Professional, request your LinkedIn data first, because it takes up to a day.
We readYour profile, your activity and the files you chose to send. Every number in the report traces back to one of them.
You get the reportAs an interactive page and a PDF, with every rewrite in one place and a copy button on each.
You pasteThe first pass takes one sitting. The report tells you the order, and what needs a decision or another person.

What we do

Read your profile and public activity as a normal logged-in visitor
Read the files you choose to send, and nothing else
Tell you in the report what we could not see, so nothing is guessed
Use your files only to produce your audit

What we never do

Ask for your password or log in to your account
Ask for your messages
Connect, follow, message, react or comment on your behalf
Change anything on your profile. You make the changes, from the report.

Start your audit.

Two ways to send it. Use whichever is easier.

Which audit

Essentials Audit Professional Audit

About you

First name

Last name

Company name (optional)

Your LinkedIn profile link

Where did you hear about us?

Your files

QuestionnaireOptional

The Word file from this page, filled in. Download it if you have not yet.